MATAMOROS, Mexico — Traveling to south of the border? A familiar sign for the popular gas station giant Buc-ee's might catch a few eyes, but don't fall for it.
It's a fake.
A viral online post shows what at first glance looks like the familiar yellow and red beaver logo.
Ramon Montelongo snapped the photo of "Buk-ll's" in July and said construction was underway just 10 minutes south of the Los Indios Texas International Bridge.
But the real Buc-ee's store chain is not as amused.
In a statement to 25 News, the Texas chain said it fully intends to take legal action to protect its brand.
Buc-ee's General Counsel, Jeff Nadalo, said in the company's statement:
The Buc-ee’s brand represents clean restrooms, freshly prepared food, and great service. Buc-ee’s has invested heavily in innovation across the company to create and maintain these award-winning guest experiences. Accordingly, Buc-ee’s will not stand as an idle spectator while others use without permission the intellectual property that Buc-ee’s has cultivated for decades.
It's not all bad for the impostor Buc-ee's. Some online were quick to point out they were thrilled that truckers can finally stop in.
