A Texas-themed brand bracket is making the rounds online.
Texas Sports Life, a sports news and culture website, put together a bracket so people could vote on the most iconic Texas brand.
The voting was held in rounds on Twitter with brands like Whataburger, Buc-ee's, and HEB battling it out.
“Most Iconic Brand in Texas”
— Texas Sports Life (@TXSportsLife) January 14, 2020
~ Sweet Sixteen ~
(7) Dr Pepper
—— @drpepper
vs
(10) Academy Sports + Outdoors
—— @Academy
Several of the Texas brands involved chimed in and encouraged their Twitter followers to participate in the voting.
Texans also commented on the amount of "iconic" brands the state has produced.
Dave Campbell Texas Football made it to the third round but lost against Buc-ee's.
Waco's own Dr. Pepper brand made it to the "Sweet Sixteen" against Southwest Airlines, where they won.
They are now in the final four with Buc-ee's, Whataburger and Shiner.
Match-ups for the final four will be released later today.