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Press Waffle Co. to open in Waco

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WACO, TX — A restaurant that appeared on ABC's "Shark Tank" is opening in Waco's Union Hall.

Press Waffle Co. is set to open Jan. 12 in Union Hall located at 720 Franklin Ave.

The family-owned business rose to fame after appearing on ABC's "Shark Tank" in 2019.

“Waco is such a vibrant town that has seen so much growth over the last decade,” said Press Co-Founder Bryan Lewis. “We are very excited to be a part of such a tight knit community and excited to see Union Hall become one of the best dining destinations in the city. Food halls have become so popular in larger markets across the country, and it only makes sense that a trendsetting town like Waco would have one of its own!”

Press specializes in authentic Liege waffles – dough-based waffles with a brioche-like texture, loaded with caramelized clusters of Belgian pearl sugar. Every waffle is fully customizable and can be served with a variety of fruits, sauces and house-made whipped creams. Press also offers unique monthly specials and savory selections like its bestselling Chicken & Waffles.

The Union Hall location will be Press' first shop in Waco and their fifth overall.

To celebrate its grand opening, Press will give away $10 gift cards to every customer that comes on opening day, in addition to other giveaways and specials throughout the day.

Press will be open for limited hours starting Jan. 9 as the team prepares for its grand opening.