COLLEGE STATION, TX — Texas A&M University and PepsiCo have partnered to feature the official campus greeting on cans of cherry flavored Bubly.
Each tab on a can of Bubly sparkling water features a unique way to say hello, and the maroon-colored cans for the new cherry flavor speak to Aggies everywhere.
"It fell right in line with Bubly's version of hello. They have different flavors, and every flavor has a different way to say hello on their tab, and for Texas A&M to bring the vernacular "Howdy" to the table, it was just a natural fit," said Shane Hinckley, Vice President of Brand Development at Texas A&M University.
The cans are available in stores throughout Texas and Oklahoma for a limited time.
Texas A&M is the only university across the country to be featured on a Bubly can. Pepsi-Co has been a longtime partner of Texas A&M and has collaborated with the university on several brand experiences.